Case study detail
Research confirmed brand repositioning for divisional re-launch
An international telecommunications manufacturer planned to enter a new, related market. The current branding was weak and it was necessary to reposition the brand to regain consumer confidence and build a successful business when the brand was re-launched. Recom’s reputation of successful branding and communications research enabled it to win the contract. The research methodology used was telephone interviews amongst a very senior audience of 450 telecoms directors in large companies in the US and UK. The research produced a clear direction for messages the advertising campaign should carry, and actions necessary to reposition the weak brand image. The client was able to re-launch the division and successfully rebuild market share.
