Case study detail
Successful research identifies new software product name
A major software manufacturer planned to bring a new application software to the market. In order to identify an appropriate name it wished to test the market by carrying out research in the UK, France and Germany on a selection of names. Recom was selected to undertake the contract as it had long experience of branding and communications research and in addition its interviewers were able to conduct interviews in their mother tongue. Telephone interviewing was carried out amongst business and consumer end users to identify the best name for the target market. Feedback from the survey enabled a successful launch of the new product and significant take-up by the target market.
