Case study detail
British film and TV producers given redefined support
A government agency set up to support the British TV & film industry carried out extensive qualitative research to understand the lack of support for its initiatives by its customers. Recom’s reputation in branding and communications studies resulted in being awarded the contract. Recom used in-depth qualitative enabling techniques amongst CEOs of UK TV and film companies to understand the underlying motivating factors being sought by the customers. The use of enabling techniques gave a deeper insight of respondents’ feelings and perceptions. The resulting output proved invaluable to the success of re-launch of the media company’s brand.
