Case study detail
International sports manufacturer tracks its dynamic youth market
A manufacturer of sports clothing, whose market is young people aged between 12 - 25, runs a regular monthly survey aimed at tracking the lifestyle trends and views of young people on leisure products and services. Recom, due to its acknowledged experience in branding and communications, has provided this ongoing research for 5 years, as the manufacturer considers it crucial to keep in touch with this constantly changing market. The survey of 400 interviews, carried out in the UK, is part of Europe-wide research. The results are used to position advertising campaigns intended to capture the imagination and spending power of the youth market.
