Case study detail
Gardeners’ worldwide habits and lifestyle
A major international manufacturer of machine driven garden tools wished to evaluate the brand awareness and usage by gardeners of its products, on an on-going basis. Recom’s acknowledged success in branding and communications studies resulted in Recom being awarded the contract. As the number of people gardening is a steadily increasing market this client wishes to keep aware of gardeners’ lifestyles and how they use machine driven tools. The yearly survey has been carried out globally for two years – by telephone talking to gardeners in Brazil, Argentina, Australia, Czech Republic, The Netherlands, France, Poland, Italy, Germany, Austria, Switzerland and the UK. The research established clear messages upon which to base advertising campaigns.
