Case study detail
Customer survey enables distributors to offer more efficient service
A major alternative medicine manufacturer wished to gain an up to date understanding of its customers’ current and near future requirements. Recom gained the research contract as a result of its ability to carry out the research by offering the most appropriate choices of methodology to gain the most effective results, along with its business expertise. Telephone research amongst its distributors was carried out at CEO level in Europe and Australia, supplemented by socio-economic tracker surveys to gauge emerging trends in certain countries. Recom’s multilingual interviewers are skilled in developing rapport very quickly and use their mother tongue to carry out interviews. The research established the demands that its customers faced and the impact of competition. This information identified key business changes to service its customers more efficiently, thereby helping its distributors gain and maintain market share.
