Case study detail
Millions respond to on-line European cost effective leisure wear study
A leisure wear manufacturer targeting the young adults market wished to understand market trends for specific groups. On-line research was chosen as the methodology and Recom was selected to carry out pan-European research due to its experience and analytical expertise. Recom was able to include millions of respondents, in the age group 25-60, in the survey through its extensive alliances. Recom’s experience ensures project-driven methodologies are used. In the case of on-line research Recom may design research to recruit respondents using the telephone and follow up with on-line responses from respondents, or other methods as required. The socio-economic tracker is used alongside surveys, as required, to give greater knowledge to clients by tracking social trends affecting the market. The leisure wear manufacturer was able to commission this extensive survey cost-effectively giving up to date market information and will run it on a regular basis to keep up to date with market trends.
