Case study detail
Tracking trends in the restaurant sector to offer fresh products
An international paper tissue manufacturer regularly carries out research to track the UK’s eating habits. As a supplier to the restaurant and catering industry the manufacturer needs to keep abreast of how people view food and how and where they want to eat it. Recom uses its socio-economic tracker to supply this client with quarterly data on current and upcoming trends in eating habits. The respondents for this face to face research are decision makers in the catering industry such as restaurant and hotel owners and managers. Recom uses specific product testing techniques which have proved so successful that Recom is asked to undertake between five to eight projects each year for this client.
