Case study detail
European strategy re-evaluation and repositioning of product offering
A multi-national telecommunications supplier required a current analysis of the fixed line competitive environment in the UK, France, Italy, Germany and Sweden prior to modifying its service. Recom 's ability to undertake pan-European research and to provide relevant in-depth market analysis, based on specialist technical and business knowledge of the telecommunications industry, resulted in being asked to undertake the research. Decision makers and service providers in those countries were contacted, using the technique of mystery shopping. Recom's analysis enabled the telecommunications supplier to tailor its product strategy, and reposition its product, to compete effectively in the fixed line market.
