Case study detail
Face-to-face surveys keep Regulator in touch with consumer perceptions
A Government Regulator within the telecommunications industry required nationwide feedback on consumer perceptions of the industry. It wished to measure public awareness about the industry’s offerings; to inform the public on fair competition and gain feedback in order to make appropriate Regulatory decisions. Recom was chosen to design and conduct the survey in view of its reputation for successful consumer surveys and its expertise in the telecommunications industry. The face-to-face tracker survey, across 8500 homes, resulted in the client gaining up to date information on consumer perceptions upon which it could base decision-making.
