Case study detail
Research amongst CEOs enabled a 4% market share increase
A software house looked for opinions from high level decision makers such as CEOs and senior IT managers to gain information about what was important to their clients. Recom’s specialist methodological approaches and the ability of its interviewers to quickly build rapport with senior business people were key to being awarded the contract. It was possible to establish what the software house’s clients valued and how they wanted to be treated. At the same time potential new products, new business opportunities with existing clients, and the perception of the software house versus competition was established. The result enabled their distribution channels to become more effective and market share was increased by 4%.
