Case study detail
A major IT manufacturer raises staff morale with employee survey
A global IT manufacturer found that keeping in touch with employees’ views was beneficial as part of an organisational cultural change process. Shortly after a global customer satisfaction survey was completed the manufacturer asked Recom to carry out an employee survey. The survey, across 36 countries, was won by Recom due to its IT business expertise and successful methodological approach; Recom tailors its methodology to the specific needs of the research. In this case it was carried out on-line research and the socio-economic tracker was also used in some countries to indicate trends in the local region. The aim of the employee survey was to gain employees’ input and participation, and in the process raise staff morale, when introducing new processes, which would work for customers and staff alike. As a result, the IT manufacturer was able to introduce improvements which were acceptable to, and benefited, two important stakeholders - its employees and its customers.
