Case study detail
Ongoing face to face research with socio economic tracker helps predict market trends
A leading information provider needs to track Broadband take-up and usage in the UK and commissioned a bi-annual survey of 2,000 face to face interviews with consumers to establish this. The sample design was key to this survey, which was the main reason for Recom winning this contract. As an independent company Recom considers the challenges of the project on an individual basis and ensuring that information on sample is fully covered. Recom ensures the survey covers a truly representative sample by using the latest government information, encompassing all aspects of society, even those that are hard to reach such as deprived areas, rural, ethnic, and technological coverage (ie cable / broadband). The socio-economic tracker methodology is used on conjunction with face to face interviews in order to enhance the survey’s findings by charting how western European societies are changing. Using the tracker, on an on-going basis, identifies trends in consumer usage and helps predict the market in the near future.
