Case study detail
Understanding end users’ expectations when strategic planning
A leading mobile phone manufacturer wished to assess consumers’ expectations in the digital imaging market. Aspects of the competitive marketplace such as product service, price, quality, distribution and support were researched, based on Recom’s expertise in the communications industry. The research techniques used were competitive intelligence and desk research backed up with the socio-economic tracking, relative to the need for access to communications by the growing number of single person households. The outcome of Recom’s work enabled the manufacturer to understand end user’s expectations and formulate an actionable strategic plan.
