Case study detail
Broadband take up by businesses surveyed and tracked
This project followed from the successful consumer broadband tracker undertaken. Recom was commissioned by the same information provider to carry out a bi-annual survey to chart the take up of Broadband amongst UK businesses. The survey established how businesses use broadband, how decision processes are arrived at, and how the geographic location affects its take up. Additionally, the location of business premises and data on industry types was researched. The telephone survey amongst a representative UK sample of decision makers was supplemented by the use of the socio-economic tracker to identify the social trends in which the study takes place, giving both current and potential future market information. Recom was selected to carry out this ongoing research following on from the successful consumer survey and because as an independent company Recom ensures an accurate and relevant sample is surveyed and the challenges of each project are considered individually.
