Case study detail
Research to understand European markets for converging technologies
A major multimedia provider required up to date information on the convergence of technologies within communications, i.e. music, media, telecoms and IT in order to understand and satisfy its customers’ needs. Recom’s ability to carry out specialist surveys on a global level and its industry expertise saw it awarded the research contract. A phased in-depth European telephone survey was carried out, initially amongst industry opinion leaders, followed by a quantitative survey of major companies in key European countries, and where appropriate the socio-economic tracker provided further data on current social trends. The resulting data provided the client with detailed information on relevant services to launch and develop in order to anticipate and serve their current and future target customers.
