Case study detail
Strategic planning resulting from price evaluation research
A major manufacturer required a pricing survey of its market to enable strategic decision making for a new and improved product. Pricing evaluation forms an important part of Recom’s services and its unique approach and expertise in this area ensured Recom was awarded the contract. Respondents were European communications decision makers and the methodology used was multivariate analysis via the telephone and on-line. The research established customers’ buying criteria such as the importance of product capability; user friendliness; scalability; speed of operation; and maintenance requirements – in relation to price. Additionally, price tolerance of overall needs was also established. The findings provided the client with the necessary data for a current understanding of market needs and the potential opportunities it offered.
