The first survey needed to define the users of the potential new product who required communications in remote or inaccessible places of the world where no GSM coverage was available; such as engineers, petrochemical specialists, medics and film crews. Research was carried out in the UK, India, US, Malaysia, Nigeria, South Africa, Mexico, Canada, Switzerland and Russia. This resulted in the segmentation of end users and gave the ability to review products in relation to current and future user requirements. Once the potential users were identified, the second survey detailed the market share of each segment by take-up, pricing and service requirements.
This in-depth two-part research was awarded to Recom due to its technical knowledge of hand-held mobile devices, industry knowledge and its successful track record in providing high quality research. Recom designed research based on varying analyses, to suit the segment: face to face and qualitative in-depth interviews were conducted by Recom's multilingual staff.
