Case study detail
Study reveals unique requirements in UK, Germany, France, Italy & Spain
A major corporation looked for pan-European feedback from the decision-makers and users of imagery, to understand buying behaviour and requirements. Recom was chosen to undertake the research due to the specific product testing techniques it could employ. Its skilled interviewers carried out in-depth telephone discussions, using the mother tongue, across the UK, Germany, France, Italy and Spain. The research, amongst creative directors, checked whether the client’s current products were fulfilling user needs and determined what improvements could be considered. The outcome was that each country market had unique requirements, dis-similar to those of the US, which gave valuable input to the client’s product development and marketing planners.
