Case study detail
Global Market Strategy and Product Re-evaluation
A major network operator wished to re-assess the competition facing its customers on product pricing in 23 countries within its global marketplace, particularly relative to discounts on volume. Recom was selected for its ability to research globally, in the local language, and to analyse and distil the data into actionable conclusions. Recom’s recommendation to undertake specialist desk research and mystery shopping resulted in the client re-evaluating its strategy, leading to a repositioned product offering exactly relevant to market needs.
