Case study detail
On-line responses for industry association’s annual membership survey
A communications industry association regularly uses on-line research for its annual membership survey of senior communications decision-makers. Recom’s expertise in the communications industry and its experience of designing very effective questionnaires for this level of respondent resulted in Recom being asked to carry out the survey. The respondents were IT, telecommunications and communications directors of the UK’s top 1,000 companies. Their insightful and cost-effective feedback gives the association a ‘voice’ of users of major telecommunications services.
