Case study detail
Regular market data informs product price and positioning
A major telecommunications company needed current UK market data on pricing to ensure its products were both competitive and to identify the best price level which could be sustained. Recom was awarded the contract due to its expertise in the industry and its specialist approach to the design of research. A mystery shopping exercise was carried out using by Recom’s experienced interviewers using telephone and desk research to establish pricing, the sales process, and support offered. By gaining an insight into the competition on a regular basis, annually, the client is able to optimise its pricing, and position its product and services appropriately to ensure it remains competitive.
